Somewhat recently, I spoke at an invite-only Summit with a group of brands and businesses, such as Mud/Wtr, Ritual, Beekeeper’s Naturals, Orgain,...

I feel like recently, I’ve been hearing more and more of this from some people…👂 And I disagree. Pretty vehemently, actually. I mean, on a...

I never promise results to prospective clients. ​​That’s a terrible idea for a myriad of reasons.❌ First, as a copywriter, you have no clue if what...

Money follows attention. This means that where people place their attention, they also tend to spend their money.💰 Or to put it another way,...

Some time ago, my wife and I spent the weekend in Las Vegas celebrating our wedding anniversary…🥂 There was one moment at a dinner that weekend that...

Some good few months back, Chris Guerriero said something that's really stuck with me:🤔 “When you force someone to leave their sandbox, one of two...

I’ve been writing copy since 2012…✍️ But I didn’t really start coaching and mentoring other copywriters “at scale” until 2019. Since that time, I’ve...

I went to Weather.com to look for examples of native ads. When I got there though, the homepage had reports about a powerful and “deadly” derecho...

I recently had a dream where I was invited to a meeting with a bunch of the core people at Golden Hippo. If you don’t know that company, Craig...

Check out this photo:👉 That’s Frank Sinatra and his entourage walking along the boardwalk of the Fontainebleau Boardwalk in Miami Beach. It was...

Think about this scenario: You’re a freelancer, and you see a gig that you want.👨‍💻 So you apply… Taking the time to write a unique and engaging...

I hadn’t been to a dentist in years. Now before your mind goes to a deep, dark place of disgust...😨 I want to be clear: I actually have really good...

I recently read a book called Propaganda, The Formation of Men’s Attitudes by Jacques Ellul.📖 And while the book is quite dense and “intellectual”…...

What are your values?🤔 It’s not always the sexiest question or topic… But the truth is, values matter.🤷‍♂️ Most people don’t really spend a ton of...

Do you know what a “dimensionalized benefit” is?🤔 It’s where you take the benefit of a product or service and add more layers (aka, dimensions). For...

For a Mastermind I’m a part of, they always have a section where some different celebrities come and chat with us. One weekend, Tony Hawk was on...

I spent almost the entire day a good while ago writing an essay for my Substack.✍️ It’s about how science is becoming more authoritarian and how...

When it comes to success, the truth is, there’s no magic bullet.🤷 Instead, it’s all about compromise.👌 At the heart of success sits a paradox: To...

A friend shared something from a Facebook Group, where a freelancer was talking about how they’d gotten on the phone with a business owner…📞 Then...

I don’t really like being introduced to strangers as a copywriter. It’s been this way for a few years now, and I struggled to understand why.🤔...