Several months back, I put up an interesting proposition on Facebook.šØ
I noted how people in eComm tend to not realize how DR elements can increase their funnel conversionsā¦š³
While people who are into hardcore DR tend not to realize how much their skill set can be applied to eComm.
Then I offered to do work with a few eComm business ownersā¦
Whereāā I'd go through their page and suggest split-tests and optimizations for them to implementā¦
I had a good amount of eComm business owners reach out to me about this, and ultimately I picked two to work with.āļø
Then for each of those business ownersā¦
I went through their landing page and checkout page and provided 5 or so split-tests/optimizations to make.
Whatās interesting is that most of these werenāt even copy related.
Yes, sometimes it was stuff like āchange the headline to thisāā¦
But it was also a lot of stuff with moving the order of things on their pageā¦
Changing the location of the āadd to cartā buttonā¦
Updating testimonialsā¦
Changing the way packages were presentedā¦
ETC.
Anyways, one of the eComm owners got back to me, and guess what?
After finally implementing the split-tests I gave himā¦
He reported back that all 5 of the tests I gave him won!
Yep, 5/5 on increasing conversionsā¦
And these werenāt just tiny wins.
Actually, the biggest split test win increased the clientās landing page conversions by a whopping 90%ā¦
Because that test required making one single change to his landing page that took less than 3 minutes.
This is one of the reasons why eComm fascinates me so muchā¦
The key to being a great DR Marketer and Copywriter is understanding conversionsā¦
And this is a wildly transferable skill ā one thatās not just applicable to long sales lettersā¦
But to Ecomm too.
ā SPG
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P.S. What was the three-minute tweak that increased conversions by 90%?
It was moving the ābuy nowā button on the landing page a bit further down.
For their product, they needed to explain what it was and how it worked more before slapping prospects with a call to actionā¦
And I recognized this right away.
With that being said, though ā hiding the buy now button isnāt always the winner with eCommā¦
For some brands, funnels, landers, etc.ā¦
Having it displayed āabove the foldā makes sense tooā¦
So all of this stuff is really contextual š
P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link