Ditching High School to Play Poker
When I was 18, I thought I was going to become a professional poker player. This was in 2004… Which is the year after Chris Moneymaker won the World Series of Poker Main Event… And started a huge poker craze that swept the world. Suddenly, poker was all over...
These Offers Are Working So Far In 2020
I honestly didn’t know what I was going to write about today… So, I’m just going to share what’s going on in my copywriting career with you 🙂 This morning I got a text from Nick Daniel saying that the new offer I did for Vshred/Sculpt Nation is looking really strong....
How Indigestion can Make You a Better Copywriter
When I was 22 years old, I spent a weekend in New Orleans with my girlfriend at the time. Overall, the trip was fine… But, I remember how, after one particularly large meal… I was so uncomfortably full… That I started being extremely irritable and grumpy… And didn’t...
Reflections on the Last Decade
At the start of the previous decade, I was in Pensacola, Florida. Well, that’s where I spent most of my time… Though on New Year’s Eve I was in Park City, Utah, at a party with my parents and their friends… Telling everyone that I was going to law school after I...
Why I Think Disney Will Own the Next Decade (Hint: It Has To Do With Storytelling)
December 24th, 2014 – Disney stock traded at around $95 a share December 24th, 2015 – Disney stock traded at around $105 a share December 25th, 2016 – Disney stock traded at around $105 a share December 22nd, 2017 – Disney stock traded at around $108 a share...
Lunch With a Multi-Million-Dollar Affiliate (My Big Realization)
Recently, I had lunch with my friend, Jason, and his business partner, Jon.  Jason started running traffic to my Holy Land Health offers back in early 2016, and for a while, he was by far my biggest affiliate. But, what’s funny is that for close to a year, I didn’t...
Why Most Salespeople Suck (And How You Can Be Better)
Here’s an obvious but profound application of the 80-20 Rule as it applies to sales: For anyone who sells anything – no matter if you’re a copywriter, a sales rep, a real estate agent, a retailer, an agency owner, or something else… If you put in 20% more effort...
First Copywriting Lesson of 2020
First of all… Happy New Year! I hope you had a great time last night celebrating… And that you’re as pumped for 2020 as I am 🙂 On my end… Laura and I went out to a local restaurant near our house… Where they had a prix fixe menu, live band, and lots of champagne. It...
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