Why I’m Such A Believer In Masterminds
So here’s how I’ve spent the first three hours of my morning so far…🌞 First, a friend of mine who I introduced to online marketing hit me up. He’s trying to become a copywriter. He’s been working on long-form sales letters and asking me for critiques and I’ve been...
He Went From Limo Driver to Millionaire Just By Listening To His Clients
Back when I was writing copy for the guys at Lion’s Publishing… I heard a crazy story. One of the guys from Lion’s had flown out to a conference somewhere in Eastern Europe… And once he was there, he and some of his friends in the space hired a private driver to take...
Don’t Be Like Evan from MasterChef Season 10
My wife, Laura, and I love watching MasterChef. It’s one of our favorite shows, and one of the only “Network Shows” that we consistently record. This current season (Season 10) has been really fun and entertaining so far…. The competition is fierce, there have been...
A Decision Making Process + Ripple Effects In Business
I was searching through my Evernote and found an old note I’d created titled: “HLH: Our 3 Major Roadblocks.” This would have been written in October of 2015, when I had just recently left Lion’s Publishing and created a supplement company on my own. The three...
On Turning Down Projects + “A Tale Of Two Copywriters”
One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a lot of reasons, including: -We can’t agree on a dollar amount – I’m not passionate about the product/offer/niche – I don’t...
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