“Do I really want to be a copywriter?”
One night I got an email from a stranger that asked me this question. We’ll call him “John” (not his real name)… And in his message, he told me that he started copywriting in 2019 feeling “eager and excited to make millions.” Then, about 5 months into his journey he...
Flipping the script on procrastination…
I was reading a book called “a Mind for Numbers” by Barbara Oakley, Ph.D. I was only about three chapters into the book but there was one interesting concept that she’s been talking about…🧐 And that's the difference between “focused” and...
Lessons Learned from the Grape-Nuts Shortage
Perhaps you’ve heard the buzz about the Grape-Nuts shortage. Yes, I’m talking about that dense and absorbent wheat cereal that, since the late 1800s, has been soaking up milk about as quickly as we can pour it into the bowl. Now, this shortage is interesting because...
Copywriters: Do you make use of swipe files? Why or why not?
An industry trick for copywriters is to create a personal swipe file of tested and proven sales letters to serve as inspiration for future projects. Read on to learn about how different writers prioritize swipe files. And if you want to beef up your own file, make...
This Is Embarrassing But True…
Up until my mid-twenties, I HATED dealing with a beard… And the reason why is pretty embarrassing: I legitimately didn’t know that beard trimmers were a thing.😬 So until then, if I grew out a beard… I’d just let it keep going until it reached a point where I looked...
Copywriters: To what extent do you believe grammar matters?
Whether you’re writing a direct response sales letter or e-commerce copy, your job is to produce attention-grabbing copy that generates sales. Once you do your research and start writing, you might wonder how much credence you need to give to grammar conventions? Is...
From laughingstock to making $2 Billion in a few months…
Hello 🙂 Have you heard of Bill Ackman? He’s a billionaire activist investor… And up until last spring… Bill was mostly known to the masses due to his famous “short” of Herbalife. Long story short, he thought/thinks that this MLM company is a scam…❌ So he took a...
Escaping Plato’s Cave…
Hey 🙂 During episode 23 of The Road to a Billion… I started off the show by sharing a metaphor I’ve been playing with… Which is how Plato’s Allegory of the Cave can change your belief system and your life. 🧐 This framework is really something that has bought a TON of...
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