My Mindset When It Comes to Writing Copy
A few years back, I felt really burned out about writing sales copy. 🤯 This was in late 2017… And at the time, I was seriously considering not writing any more copy for a long period of time (or maybe forever). ❌ What I ended up realizing, though… Was that a huge...
Text Sales Letters vs. Video Sales Letters (Which Are Better?)
This is a question that's come up a few times in my private FB group for The RMBC Method… So that's why I'm addressing it in this blog post….👇 And here's my personal take on it: The short answer is you should have both. 🤷♂ For me, personally, I almost always start...
Why I Use So Many Ellipses When Writing Copy
One question that’s come up a few times, recently…❓ Is, “why do you use so many ellipses when you write?” There are a few reasons…👇 And I’ll try and break them down for you in this article. My general rule of thumb is that I use ellipses when composing a sentence that...
Work is Love Made Visible
At some point in my late teenage years, I read a book called The Prophet by Khalil Gibran. Gibran is a Lebanese-born poet, writer, and artist who lived from 1883 -1931…📖 And, while he was quite prolific during his career… The Prophet is one of his most famous works…...
On Debt, Guilt, and Freedom
A few weeks back, my friend and fellow copywriter, Dan Ferrari, sent me a book as a gift. It’s called, “Debt: The First 5,000 Years…” The subject matter is exactly what you’d expect (it’s a history of debt). I’m about 100 pages into the book so far…📖 And as I was...
Why Honesty Is Always The Best Policy
Those of you who have been following my blog for a while know that I’ve made reference to my role as the Fractional CMO for a DNA testing company. This is a role I took on a few months back…🔙 And it involved some money upfront + an equity stake in the company. When...
Is It A Scam?
There’s an interesting phenomenon I’ve noticed with my email list: ✅ While the vast majority of people who fill out the application are pretty thorough and open with their answers…💬 About 10% of the applicants are really “guarded.” Generally, when it comes to the most...
It’s About Who You Know
I have a personal coaching client named Ben. 👨🏫 He also happens to be my only coaching client… And the reason why, is because I honestly don’t want any more. 🤷♂ About a year ago I thought maybe I did, but I’ve since realized that the ROI on my time just isn’t there...
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