Why Understanding Momentum Can Be Your Secret Weapon…
I’ve talked about this before… But it’s really important ⚠, so I’m going to bring it up again: Never underestimate the power of momentum.🚫 See, at least for me personally… Once I have momentum… It’s so easy for me to keep adding to it… It’s nearly effortless…🧘♂ And...
Want to Win in Life? Throw Your Ego In The Trash…
When I posted the first draft of the sales letter for my RMBC Course in the private Copy Accelerator Facebook Group…📜 And asked members if they would give me feedback…💬 What’s awesome is that SO MANY of them did jump in and read the letter. Their input was...
My Best Productivity Hack Is To Ignore Everybody…
One of the best habits I’ve developed… Is being able to ignore the outside world when I’m in a groove. 🙉 This includes people. And it sounds kind of harsh, so let me explain: What I mean is that when I’m really in the zone… Writing a new sales letter or trying to...
What an ER Doc in NYC Can Teach Us About Mindset…
My wife’s cousin, Paul, is an ER Doctor in New York… And he works in the critical care unit of the hardest hit hospital in Queens.👨🔬 The one where, whenever you see those viral articles about NY Healthcare being overrun… Or read posts from doctors in NY talking about...
How “Dimensionalized Benefits” Can Up-Level Your Copy
When I look back at my most successful sales letters over the years…🏆 The one thing that stands out… Is that they’re loaded with “dimensionalized benefits.”➕ What are “dimensionalized benefits?” They’re when you take a benefit that the prospect could receive from your...
A Meditation on Persuasion…
Here’s something interesting to think about:🤔 Direct response copywriting has never gone “mainstream” before… And probably never will. Why is that interesting?👌 Because good DR copywriting continues to be a “secret weapon” for the initiated…🧐 Meaning, that for those...
“Why Perfection Is The Enemy” – The Road to a Billion with Stefan Georgi Episode 2
Good morning 🙂 Yesterday, I recorded the second episode of my call-in radio show, The Road to a Billion With Stefan Georgi… And I’ve got to tell you – it was just as fun this second time as it was the first. The episode started with me talking for a bit about why...
How Studying Conspiracy Theories Can Make You A Better Copywriter…
It kind of feels like conspiracy theories come in waves.🌊 What I mean is, every few years, certain conspiracy theories leave the fringe… And bubble into the mainstream. One impetus for conspiracy theories becoming mainstream is traumatic events experienced by the...
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