Is Good Copywriting Unethical?
Good morning 🙂 I got an interesting private message the other day from one of our Copy Accelerator members. ✉ The short version is that he’s been having an internal struggle… Brought on by the fact that he feels like he is sometimes “stretching the truth” for his...![“The Road to a Billion” Radio Show With Stefan Georgi [Episode I]](https://www.stefanpaulgeorgi.com/wp-content/uploads/2020/06/road-to-a-billion-scaled-1-1080x675.jpg)
“The Road to a Billion” Radio Show With Stefan Georgi [Episode I]
Crazy Marketing Lessons From Watching Cable TV Last Night…
So last night, Laura and I had cable TV on for about thirty minutes…📺 Which is unusual, as normally the only time we watch “live” TV is for sports.🏈 And given that there are no sports happening right now… It means no “live TV” for us either. 🤷♂ Instead, we’re mostly...
This Movie Should Be Required Viewing For All Marketers…
The other night, Laura and I watched The Big Short (2015).🎥 It’s one of my favorite movies, and I hadn’t seen it in a while… And with all the stuff going on in the world right now, I’d been having this urge to watch it. Especially because I keep thinking, “what...
Three Marketing Lessons I Learned from Tiger King
I finished the Netflix show, “Tiger King,” a few weeks back… 📺 And while I originally wasn’t going to write any more about the series, I have a few thoughts about the show that I can’t get out of my head. 🤯 These are specifically related to direct response marketing...
Super Low-Hanging Fruit (Please Do This Right Away)…
If you sell a physical product online (or your clients do),🛒 Here’s some super low-hanging fruit for you: Set up Adwords for your branded keywords immediately. Even if you sell through long-form direct response sales letters,📝 Just set up a basic eComm site. Use...
The Odds Are Staggering (Think About It)
Think about it…🤔 The universe is approximately 13.8 billion years old. Scientists’ best guesses peg the age of the earth at 4.5 billion years old… 👨🔬 And it looks like modern humans came onto the scene about 300,000 years ago. Carl Sagan helped put this...
Am I Being Self-Indulgent?
If you’ve followed me for a while… You know that about six months ago or so, I made the commitment to focus more on growing my “personal brand.” But what does that really mean? It means putting myself, and my content, out there for public consumption… And...
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