Homeless Employees and Empathy
Something interesting happened, recently… The manager for the outbound division of my call center came into my office… And said he was having an issue he’d never dealt with before. What was it? One of the agents was asleep on the floor of an empty office… And the...
Why Billionaires Love Asymmetry…
I spend a lot of time thinking about asymmetrical risk. Specifically… Where the upside of an action… And the downside of an action… Aren’t equally weighted. ⚖ Let me give you an example… And it comes from billionaire real estate investor, Sam Zell.🤑 Zell is Jewish…...
3 Things That Are On My Mind
Good morning, I don’t have a specific topic to write about today… So, instead… I’m just going to share three “random” things that are on my mind. Maybe you’ll find these interesting… But if not, no worries… Because there’s always tomorrow 🙂 1. There's A Coming...
Just Another Day at The Office…
Here’s a few things that happened during my day yesterday… At 8 am, while talking to the guy who helps distribute my content, he asked if we could hire his brother. This was the second time he’d asked me. The first time I said no. This time he was better prepared with...
When I had a gun to my head (literally)
From the age of 19 to 21… I was partnered in a music business… And we had a retail record store… That was located inside of a local all-ages music venue. One of the big perks of having a record store inside of a venue… Was that whenever a band I liked played at the...
3 Lessons I Learned From My First Failed Business…
You may have heard me talk about how between the ages of 19 and 21… I helped start a music business that ultimately failed. 🤷♂ The business had begun as a retail record store inside of a music venue… Which was a decent idea – if you take away the fact that the...
Want to Put Out Better Sales Copy? Swipe Right!
Good morning 🙂 When it comes to direct response copywriting… One of the most effective tools you can use is “swiping.” Swiping➡️ = finding sales copy that is already working for another product or brand… And then modeling your writing off of it. Here’s a...
What Supermarkets Can Teach You About Sales Funnels…
This morning I was reading an article in The Wall Street Journal about how grocery stores are changing. Specifically, one of the big points the article made… Is that retailers are now starting to make their own decisions about how to display items… Whereas in the...
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