Mayor Pete’s Email Deliverability Problem…
I recently signed up to be on Pete Buttigieg's email list. Not for any political reason. I just wanted to see how strong his email game was. The first email did reach my inbox. It also happened to ask for money. Makes sense, right? If you’re Mayor Pete… It’s safe to...
I’d Rather be Imperfect than Impotent.
Ryan Holiday wrote about how Ego is the Enemy… And he’s right. But, perfection is equally destructive. Why? Perfection is impossible to achieve. So, if perfection is a precondition to taking action… Then you’re going to spend your whole life waiting, instead of...
The “Money Close” I Use To Drastically Increase AOV
Good morning 🙂 Today I want to go back to the subject of AOVs (Average Order Value)… Because it's just so damned important… Yet too many marketers are still getting it wrong… And, they're suffering as a result. — That's why in this blog post… I’m going to...
How To Maximize Your Winning Offer Step 3B: Monetize That Data (Phones)
Morning 🙂 Today we’re continuing with my series about how to maximize a winning offer. The reason it’s being written… Is because I have a weight loss offer with my partner, Cody. It just launched maybe 6 weeks ago… And it’s now doing between 300-500 front ends a day....
Teaching RMBC to Beginners
Good Morning 👋 I’ll be keeping this one pretty short… Because I’m doing an all-day workshop at Shanda Sumpter’s Marketing Mastery event today. It starts at 9 am, and we probably won't be done until close to 5 pm. And during this time, I'll be helping entrepreneurs to...
How To Maximize Your Winning Offer Step 3A: Monetize That Data (Email)
Good morning 🙂 Today we’re going to keep going with my series about how to optimize a winning offer for maximum profit and longevity. It’s being written because my partner, Cody, and I have a weight loss offer right now that’s been live for about a month. It's scaling...
How To Maximize Your Winning Offer Step 2: Add in Subscription
Good morning 🙂 I had to wait a little while to write this blog post because my brain was a bit foggy this morning. What’s interesting is that I didn’t drink a whole bunch yesterday… But, I did eat a ton of carbs and junk food that I wouldn’t normally touch. So I...
Here’s What I’ve Got Going On Over the Next Few Months…
Good morning! So I’ve been up since 5:30 am, but I’m just now getting this email out…📧 And the reason why is because honestly, my body is still recovering a bit from the past few days. The Copy Accelerator event was INCREDIBLE…🤩 But when you’re the one running...
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