How to Be Truly Great at Writing Copy
Here’s the thing about copywriting… If you want to be successful at it… You need to love it. I know that sounds obvious… And most people who get into copywriting do so because they think they love it… But I’m convinced that a lot of folks are more in love with an...
Big Lead Mistake #6: “Selling Too Soon”
Good morning! Okay, so I thought I was done with my series about common lead mistakes… But then, yesterday I realized there was actually one more biggie needed to go over with you. I’m going to share it with you in just a second… But, before I do… If you didn’t catch...
I Was Going to Buy an Aston Martin, but Did This Instead…
Good morning 🙂 Before we get started with today’s blog post… I want to remind you that Justin and I did a free Zoom call recently titled, The 5 biggest mistakes you're making with your leads (and how to beat your current lead by as much as 72%). The replay is posted...
Takeaways from Day 2 of Copy Accelerator Live
Good morning! I’ve got to keep this one extra short… As today is the final day of our Copy Accelerator Live Mastermind. Yesterday was AMAZING. In fact, there were so many highlights that I don’t entirely know where to start… So, I’m just going to jump right in. 👇 1....
Big Lead Mistake #5: “Forgetting to Fascinate”
Hello, hello 🙂 Today, we're going to keep going with my series about the most common mistakes I see copywriters make in their leads. If you’re new to my blog and want to see the previous posts in this series, you can check them out below: Big Lead Mistake #1 Big Lead...
Big Lead Mistake #4: Being An “Over-Explainer”
Good morning 🙂 Today’s blog post is Part 4 in my series on common mistakes writers make when crafting their leads [aka the intro to their sales copy]. If you missed my previous blog posts on this topic, you might want to go back and read them… Or, if you’re new to my...
Takeaways from the First Day of Copy Accelerator Live
Morning 🙂 So, yesterday was the start of our Copy Accelerator Live Event… And it was a LOT of fun. The VIP Day we did for our full mastermind members ended up being super valuable… And then the cocktail reception was a LOT of fun as well. I honestly have so many...
Homeless Employees and Empathy
Something interesting happened the other morning… The manager for the outbound division of my call center came into my office… And said he was having an issue he’d never dealt with before. What was it? One of the agents was asleep on the floor of an empty office. And...
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