Big Lead Mistake #1: “Clearing Your Throat”
Have you ever heard the expression “don’t bury the lead”? It comes from journalism… And it’s a term used to describe a news story that starts with secondary details… Rather than the most attention grabbing “hook.” In journalism, burying the lead is considered a...
The Stupid Secret To Increasing Average Order Values
In my email from January 19th… I talked about how I spent 30 minutes reworking one of my weight loss offers to increase the AOV. Well, the revised funnel went live recently… And so far, the Average Order Value (AOV) has increased by $23. I’m willing to bet that...
A Random Gratitude Bomb for Blake Hartshorn
A random gratitude bomb for Blake Hartshorn… ​This morning while I was driving to my office… I was thinking about Blake Hartshorn. Some of you on my list probably know Blake… He was the second person I hired for my health supplement company HLH… And then after we...
Do You Listen to Music While You Work?
I used to joke that my ideal writing environment…Would be a vacuum-sealed room…Where absolutely NO noise comes in.Most of the time I still feel this way; I wear noise-canceling headphones all day while I’m at my office…But not because I’m listening to music – I’m just...
Getting Published, Going to Italy, and Other Fun Updates.
Good morning, from the greater San Francisco area! This is the last day of the consulting intensive that we’ve been doing with Jen Kem and her team… And yesterday was just as excellent as the first. I’m not going to go into too many details about it today… But, I do...
Yesterday I Had a Massive Breakthrough
Greetings from the Bay Area. Like I mentioned in yesterday’s email… I’m in Walnut Creek for the weekend with the Copy Accelerator team… And we’re working with a badass consultant named Jen Kem (along with her equally badass team). Yesterday was the first of three days...![[Video] Two Married Copywriters Drink White Claw and Breakdown A Sales Letter](https://www.stefanpaulgeorgi.com/wp-content/uploads/2020/02/two-married-copywriters-3-1080x628.jpg)
[Video] Two Married Copywriters Drink White Claw and Breakdown A Sales Letter
A few nights ago, my wife, Laura, and I decided to knock back a few cold ones. And by “cold ones,” I mean White Claws, not beers, because it’s 2020 and #GlutenFree. Anyways, after we’d have a few delightful adult beverages, we recorded ourselves dissecting a random...
How To Increase Email Clickthrough Rates By 30%
Since starting Copy Accelerator… One thing I’ve been surprised to discover is how many people don’t put an image in their email creatives. It makes a BIG difference. Case in point: one of our Copy Accelerator Members posted in our FB Group posted a while back about...
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