The Only Sermon I Remember From Church
I went to church pretty much every Sunday as a kid… And if I’m being honest, I hardly remember any of it. In fact, in the 15+ years that my family went to church regularly… There’s only one sermon I remember at all… And I’m pretty sure that the reason why I remember...
Nope, Your Sales Copy’s Not Too Long.
If I had a dollar for every time I've had an affiliate network say ‘the page is too long' or ‘the video is too long' or ‘the button should appear earlier,' I'd have several million dollars more than I do now. That’s a copy and paste from an email I...
First Copywriting Lesson of 2020
First of all… Happy New Year! I hope you had a great time last night celebrating… And that you’re as pumped for 2020 as I am 🙂 On my end… Laura and I went out to a local restaurant near our house… Where they had a prix fixe menu, live band, and lots of champagne. It...
What I Learned From Writing 8 Sales Letters In The Last 60 Days
Between roughly August 1st and October 1st … I wrote 8 full length sales letters.✍ This isn’t the first time I’ve written a ton of sales letters in such a short period of time…🕚 Back in my Lion’s Publishing days… I would write between 8-12 sales letters a MONTH…...
A Quick Tip that will Make Your Unique Mechanisms a Lot Better.
A lot of you have heard me talking about the Unique Mechanism Behind the Problem (UMP)… Along with the Unique Mechanism Behind the Solution (UMS). ✅ The UMP explains the real reason the prospect has never solved their pain point before… And it does it by creating a...
Two A/B Test Wins + The Easiest Way To Get Repeat Clients
A/B Test Win #1 For that new offer I have, the one that that paid for the PJ… We had a large mailer who asked us to alter the headline and lead, so it better matched their list demo. ✅ Specifically: Their list loves quizzes… The sales letter for our offer includes a...
On Writing Quickly like a Sociopath
Earlier this week I wrote a new promo. It took me 2.5 days (M – Weds afternoon). It’s around 11,000 words. I think it’s really good. The client does too, which is much more important than what I think. I gotta say though…this one was so easy for me… I mean REALLY...
On Writing Killer Fascination Bullets
One of the biggest “jumps” I made as a copywriter came from a single PDF. It was a copy of the Screaming Eagle newsletter, published by Clayton Makepeace and Tony Flores. The topic was “21 Bullet Secrets That Ignite The Selling Power Of Your Copy.” As the name would...
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