Copy Observations From My Spam Folder…(What A Bitcoin Extortionist Taught Me About Writing Better Copy)
I check my Spam folder probably two times per day. I’d say probably 95% of the time, there’s nothing important in there, but every now and then I do see a time-sensitive email that was routed to spam for some reason. It takes five seconds to check my spam folder, and...
On Turning Down Projects + “A Tale Of Two Copywriters”
One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a lot of reasons, including: -We can’t agree on a dollar amount – I’m not passionate about the product/offer/niche – I don’t...
Lessons Learned From Selling 3 Million Cases of Vodka A Year
Last week, Michel Roux died😢. You might not have heard of Michel. But you’ve almost certainly seen his work. Back in the 1980s, Michel became the head of Carillon Importers Ltd… And Carillon’s biggest import was Absolut Vodka. At the start of Michel’s tenure, in 1981…...
Do You Use An Outline When Writing Long Form Sales Copy?
As some of you may have seen from my talks, I have a fairly detailed sales letter outline. It’s not perfect, but it does cover all the major sections of a long-form letter, and it further breaks down those sections into little pieces. What I like about it is that: 👇...
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