The Queen of Personal Growth Copy
Yo! My guest on episode 21 of The Road to a Billion was Alexandra Cattoni. If you don’t know Alex… She started as an intern at Mindvalley… And before long, she was their head marketer… Helping them to launch one of the hottest personal growth brands on the Internet....
Does Storytelling Belong in Copywriting?
Your friend keeps telling you about a supplement that suddenly gives her more energy, makes the pounds melt away, helps her focus better at work, and even tastes fantastic! You trust your friend and her judgment, but a new supplement isn’t something to take lightly,...
San Diego Mastermind & Thoughts
Good morning 🙂 As I was writing an email about a San Diego mastermind in November 2020, two thoughts really strike me. The first is how much I love having a strong “network.” I’m constantly in awe of all the folks I’ve got in my universe… And I feel so blessed to be...
Playing the “Short Stack” in Business
During the opening talk of our Copy Accelerator Virtual Event in 2020, I shared my “real” origin story. If you weren’t at the event… It was the story of how, in 2015, I started a health supplement company…🔬 And how, for the first year or so, we struggled mightily. Not...
A glorious, sun-drenched morning…
It's amazing how waking up one hour earlier can make such a dramatic impact on your day. Up until about a year ago, I would wake up between 6:30 am and 7:30 am… But then I went to a mastermind in L.A. that had several celebrity guests… And I noticed a commonality:...
Getting After It In The Morning
Good morning.🙂 I’ve been taking Emily Lark’s advice to heart. During our most recent Copy Accelerator Virtual event, Emily talked about how she spends the first 2-3 hours of each morning getting after her biggest needle mover. This means she’s diving into that work...
Tequila Nights, Morning Shame?
Good Morning 🙂 Last night I got pretty drunk. Not “black out, don’t remember my name” drunk… But whereas I normally have 1-2 drinks and then stop… I had several.😉 Now here’s the thing… This was somewhat premeditated. Laura and I went out to dinner at a nice...
Confession Time (Kind of an Embarrassing Blog Post)
Here’s a confession: 👇 I don’t really love the house we recently bought in San Diego. It’s fine. The location is great…✅ I love being near the ocean… And objectively it’s a great house. I’m aware of how lucky and blessed we are… And I get it’s a 1st world problem to...
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