What Hamilton Can Teach You About Writing Better Copy
Laura and I finally watched Hamilton (on Disney+)…📽 And holy *&%@ is it good. 🤩 I mean damn, I loved it…❤️ And in the few weeks since, I’ve re-watched it once already… Plus, I’ve found myself listening to the original Broadway Recording on Spotify a TON…🎧 Including on...
I Always Fantasize About Refunding My Clients…
It’s confession time…🤔 And I think this will probably surprise you. Ready for a secret?🤫 For virtually EVERY single sales letter I’ve written since 2012… There’s always a point early on where I fantasize about refunding the client. That’s right…✅ I fantasize about...
How a Door-to-Door Salesman Got My Wife’s Credit Card in 10 Minutes…
Good morning 🙂 One Tuesday afternoon, we had a visitor to our front door. It was a salesman for a local pest control company, and he was offering his services. Now I was upstairs in my home office when the guy rang the doorbell…🛎 But the door was open, so I could hear...
I’d Love Your Advice
As some of you know… One of my big areas of focus is to start a Publishing Company. 🎯 I’m already kind of doing this…👨💼 I put out my RMBC Method course… I’ve got the really awesome Freelancing course I’m doing with Ian Stanley…👌 And then I’m putting out a TON of...
This Morning I Lit $81,666.66 On Fire…
This morning I lit $81,666.66 on fire. 🔥🔥🔥 Well, at least that’s what it felt like.😒 See, if you’ve been reading my blog recently… Then you saw my blog post about how I started that agency in 2018, how that business failed, and how it cost me around $1.5MM.📉 Well,...
You Can’t Apply Machiavelli To Leadership.
When it comes to leadership, Machiavelli doesn’t work. ☝️ It’s not better to be feared than loved…❌ It’s better to be loved.✅ When people are afraid of you, they’ll do the minimum… When people are in love with you, they’ll move mountains. 💪 Virtually everyone likes...
Why Most Freelancers Shouldn’t Accept Equity
Yo.👋 The topic of whether freelancers should accept an offer/promise of equity in a company came up during a bonus call we did for Copy Accelerator. This is something I have a lot to say about, so I laid out my thoughts really clearly.🧘 Then I went downstairs and my...
Eavesdropping on a Couple During Dinner
It was a Friday night and I was dining outside at a place called Las Brisas in Laguana Beach. I'm at a high top table by myself, staring at the ocean… The sun is just starting to set…🌞 And in the distance, I see either a whale or a shark (it's far away, but I...
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