Why Lovers Win In Business…
Someone I’ve been helping said, “From the end of time I’m gonna owe you big…” And while I’m honored by that sentiment…🤗 The truth is, this person doesn’t owe me anything.🤷 The fact is, every time I’m able to help someone achieve a big breakthrough in their copy, their...
18 Copy Mistakes Even A-List Writers Routinely Make
During the recording of Episode 9 of The Road to a Billion…🎥 Ed Reay and I received an interesting question from Jazz Courtenay. He asked: 👇 “What are some common copy mistakes that you see even high-level writers make?” I’m sure Jazz thought we’d just come up with...
How To Get Out Of A Rut
After my previous post, Marvin Artates asked me a follow-up question about pivoting. He said: “Why not talk about how to get out of a rut and pivot? I’m sure there are times where you are stuck spinning on the hamster wheel, living life on autopilot, doing the same...
My Wife Should Have Listened To Me
I remember the conversation perfectly…🤓 My wife Laura and I were driving down Charleston BLVD in Las Vegas, headed toward dinner…🚗 And she mentioned how a company she’d hired to help with content for her skincare company also did Facebook Ads. My wife said she was...
Don’t Be Afraid To Pivot
I spoke about pivoting on episode 6 of my Road to a Billion Podcast… And then, Aldrin Gregorio put a post in the RMBC Applied Facebook group, sharing how valuable it was…👌 Which is what inspired me to write this email to you.📩 So why is pivoting an important topic? ...
How I Lost $1.5MM In 2018 And Almost Quit Writing Copy
Nick Chalker asked an interesting question in the Justin and Stefan Talk Copy Facebook Group previously: “How many copywriters (and you ALL better raise your hand – LOL) go through “The Dip”? How many of you have almost had it ruin your career, and worse…your...
Take Big Swings
That’s what my opening monologue was about during Episode 6 of The Road to a Billion show. It came about because of one of the Copy Accelerator calls… My partner Justin gave some advice that I disagreed with. His advice was in regards to how people should taper their...
A Common Copy Mistake That Hurts Conversions
Previously, I posted on Facebook and asked my friends with businesses to participate in an experiment with me. Here's how the experiment worked: They pay my full fee I charge to write a sales letter ($50k)…💲 Then I turn around and hire 9 writers from my RMBC Method...
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