Can good copy sell bad offers?
We believe in the power of good copywriting. Time and again, we have seen a well-executed direct sales letter drive conversions and profits through the roof. But how much power do you, as the copywriter, wield when trying to promote a bad product or service? Can your...
Copywriters: Prescriptive or descriptive grammar—which works best for the industry you are writing about?
Can you split infinitives? End a sentence with a preposition? Start a sentence with a conjunction? If you’re a purist, you might cling to prescriptive grammar and say no to all of the above. That’s because your focus is on all of the ways that words should be used in...
Copywriters: Do you make use of swipe files? Why or why not?
An industry trick for copywriters is to create a personal swipe file of tested and proven sales letters to serve as inspiration for future projects. Read on to learn about how different writers prioritize swipe files. And if you want to beef up your own file, make...
Copywriters: To what extent do you believe grammar matters?
Whether you’re writing a direct response sales letter or e-commerce copy, your job is to produce attention-grabbing copy that generates sales. Once you do your research and start writing, you might wonder how much credence you need to give to grammar conventions? Is...
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