Good morning 🙂 A few weeks back I changed my email opt-in process… So that when people are accepted to my list… They’re asked to share the biggest question they have about copywriting, business, mindset, etc. I’ve gotten a lot of interesting🤔 questions from people so...
Good morning! I’m writing this to you at 6 am my time. I’m in my office already and it’s still dark out. I had fun yesterday spending time with my family and watching football. In the late afternoon, though, I decided to have a couple of scotches as I took in the...
Some of you may know that my wife, Laura, has been working on a skincare brand called Eden Beauty. During her first six months, she hardly made any sales… But over the last month, she’s been making several sales a day. What’s the big difference been? Skin in the game....
One of the fastest way to motivate another person… Or yourself… Is to win. Sounds obvious or cliché… But it’s true. Quick case in point: I have a new weight loss offer with my partner, Cody Bramlett, that I knew was pretty strong. But, up until recently… We’d only...
I saw something awesome recently. My call center has done outbound phone sales forever – mostly to partials and declines. But just in the past few weeks… We also hired a new team to do Welcome Calls… Which are calls to people who just recently bought… Where we...
I was talking with Jeremy Reeves recently about the power of subscriptions. During our conversation, I wrote out a pretty cool breakdown… And I figured I’d share it with my blog readers too. What you’re about to read is in reference to a health supplement funnel… But...
Laura is going to KILL me for this subject line 😂 So, before I officially cement my place in the guestroom for the next few nights… Let me go ahead and explain what I mean. It’s no secret between my wife and me that Selena Gomez is one of my celebrity crushes… And...
When I was 18, I thought I was going to become a professional poker player. This was in 2004… Which is the year after Chris Moneymaker won the World Series of Poker Main Event… And started a huge poker craze that swept the world. Suddenly, poker was all over...
One of the books I’m reading right now is Atomic Habits, by James Clear. I’d heard of it for a while, but just finally started on it… And so far, I’m really enjoying it. One of the things James talks about in the book… Is the difference between systems and goals. A...
I honestly didn’t know what I was going to write about today… So, I’m just going to share what’s going on in my copywriting career with you 🙂 This morning I got a text from Nick Daniel saying that the new offer I did for Vshred/Sculpt Nation is looking really strong....
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