Why Most Salespeople Suck (And How You Can Be Better)
Here’s an obvious but profound application of the 80-20 Rule as it applies to sales: For anyone who sells anything – no matter if you’re a copywriter, a sales rep, a real estate agent, a retailer, an agency owner, or something else… If you put in 20% more effort...
Two A/B Test Wins + The Easiest Way To Get Repeat Clients
A/B Test Win #1 For that new offer I have, the one that that paid for the PJ… We had a large mailer who asked us to alter the headline and lead, so it better matched their list demo. ✅ Specifically: Their list loves quizzes… The sales letter for our offer includes a...
On Dopamine, Client Work, and Focus
One mistake I see a lot of young copywriters make is being more in love with closing clients than they are with actually writing copy. I personally struggled with this when I was a young copywriter. Closing a client is exhilarating and exciting – almost like a game,...
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