Hey 🙂

During episode 23 of The Road to a Billion…

I started off the show by sharing a metaphor I’ve been playing with…

Which is how Plato’s Allegory of the Cave can change your belief system and your life. 🧐

This framework is really something that has bought a TON of clarity to my life…

By answering the “why” behind the things I do…

So I’d love for you to check it out when you’ve got a sec. 

It starts at about 2 minutes and 28 seconds into the replay…

And in case you’re wondering…🤔

Here’s a full breakdown of the episode and the timestamps as well:

2:28 – What Plato's “Allegory of the Cave” can teach you about your beliefs and preconceived notions about life.

5:52 – How a flashlight, rope and compass can help you challenge the status quo and live a life of possibilities.

11:32 – Why 90% of people get stuck in the “cave”, even if they say they want help to escape.

17:31 – The 2 fundamental factors required to escape the “cave”. It’s impossible to get out without the other.

21:47 – 5 things to consider when creating and launching an offer. Plus, a lean organic approach that helped Ed grow his list to 200 people in just 2 days.

32:18 – Why being open to any project can be an advantage, especially when you’re just starting out.

37:29 – 4 ways to charge higher and what you’re worth. Plus, Ed shares a simple trick that helped him make more income by doubling the value of a deal with a potential client.

55:47 – Stefan’s secret to juggling multiple sales letter projects simultaneously.

1:03:22 – 3 ways to discover your ‘why’ and a common misconception that many people have about it.

1:10:51 – Identify what to focus on in your business by aligning these 3 factors. Plus, Ed shares the RICE method to decide on what projects to work on.

1:21:36 – A sneaky way to reach out to big brands and write copy for them. Remember to avoid this FATAL mistake when cold emailing prospects.

1:22:37 – How you can get paid to learn rather than lose money to learn.

1:23:34 – How to secure a daily email copy retainer project by starting small.

Lots of good stuff here, so hopefully you enjoy it…

And as always, if you do watch…

Please take a second to smash the like button…

And leave a comment letting me know

– SPG

P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.