I’ll be honest, when Clubhouse first came out, I had a hard time not feeling “too cool for school.”
I couldn’t log onto Facebook without seeing someone sharing their Clubhouse handle…🙄
And then for every one of those posts…
A bunch of comments from others saying: “oh I want an invite!”🤗
So, why did this make me too cool for school?
When Clubhouse officially “launched,” I had already known about it for over a year…
So I guess I kind of felt surprised that everyone else was just discovering it.
There had been articles in The Wall Street Journal, CNBC, and other news sites talking about Clubhouse since at least last spring…
So once the app started to hit an inflection point…
And people were all excited about it…
I was like, “whatever, I already knew about it.”
Cool.
Good for me…
But that’s a wildly stupid attitude for me to have.
In fact, half the reason I’m writing this…
Is to call myself out and correct my mindset.
My temptation was to keep being smug about Clubhouse…
Then, silently judge people for being excited about it when I already knew about it…
All while, at the same time, not actually creating an account or embracing the technology.
What do I gain from that?
Sure, none of us needs another social media platform in our lives…
But, as a marketer, if people are going to start going on Clubhouse…
I should be on there too.
Maybe it’s a curse of getting older…
That when anything “new” starts coming along…
We have this innate instinct to push back against it…
Or judge others for being excited about it.
You know, it’s the whole “can’t teach an old dog new tricks thing”…
Except, we’re not dogs…
We’re the most intelligent beings on the planet…
And turns out, we’re not static…
We are capable of tremendous changes and growth.
Sometimes though, we just need to remind ourselves of that…
Or provide ourselves with a little kick in the rear.
I’ve been that way with Tik Tok…
Though I finally set up an account…
Which, I could have just done like a year ago.
And I mean heck, since I’ve known about Clubhouse for over a year…
I could have just worked on getting an invite all the way back then…
And instead of writing this today…
I’d already be an “OG” on the platform…
Which would probably now be providing me with a lot of unique opportunities to grow my personal brand and influence.
Instead though, I just sat on the sidelines…
And yet now, for no discernible reason at all…
My first response to Clubhouse “blowing up” was feeling judgey, smug, and superior.
Like I said, how stupid is that?!?
And what’s the upside?
Hell, what’s the logic of it when you really think about it?
“No it’s stupid because I knew about it earlier.”
That’s literally absurd…
And the truth is, even if I hadn’t caught myself and had continued taking this line…
I still just would have ended up using the app in a year or two from now anyways…
But I would have lost a time of time where I could have gained momentum etc.
—-
So, what I’m trying to do here…
Is to show you how I corrected my mindset in real-time.
I’m pretty sure that my reaction, this “hipster response” to Clubhouse, is not uncommon…
I’d be willing to bet that a lot of us have similar responses to various trends.
But, like I keep saying, what does that attitude get you?
I have yet to see a mansion built on smugness…
But I’ve seen plenty of nice homes built on openness, curiosity, and the embracing of new trends.
– SPG
P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link
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