Good morning,
Hope your day is off to a great start 🙂
In this blog post…
I’m going to continue with the series I’ve been doing about how to optimize an offer once you know it’s a winner.
The background here is that Cody and I have a new supplement offer that’s been scaling to several hundred front end sales a day.
It happened really fast…
So now, I’m scrambling to do all of these things that will help us maximize our profits and the longevity of the offer.
If you missed any of the previous blog posts, you can check them out below:
How To Maximize Your Winning Offer Step 1: Get Your AOVs Up
How To Maximize Your Winning Offer Step 2: Add in Subscription
Maximizing Your Winning Offer Step 3A: Monetize That Data (Email)
How To Maximize Your Winning Offer Step 3B: Monetize That Data (Phones)
But for now, let’s keep going…
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Maximizing Your Winning Offer Step 4: Add Inserts To Your Packaging
I’d say I’m surprised by how many people don’t do this…
But, in full transparency…
Cody and I don’t have one created for our new offer yet…
And we should.
The Insert doesn’t have to be super long – it can be just one page, double-sided…
But it increases the customer experience significantly.
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So, what should go on the Insert?
First off, I’d have the essentials…
Like your company’s contact info (at least email + phone number)…
A reminder of the billing descriptor they’re going to see on their bank statement…
And your refund policy.
Then, I’d have a paragraph thanking them for their purchase and reinforcing that it was a good decision.
Remind them of why they bought and the benefits they can expect with your product.
For consumable or topical products…
I’d also include directions on how to use the product…
Because we want the customer to experience as little confusion as possible.
Now, this is a lot of the basic stuff.
But, in addition to that…
On your Insert…
I’d also be promoting OTHER products that you sell.
There are a few ways you can do that.
The simplest would be to just have a little box…
That includes a discount code on any of your other products…
Along with a link to your eComm Site and a phone number where they can call to order.
Or, you can go a bit more in-depth…
By picking 1-2 products that you think the customer would like (based on the product they just ordered)…
And for each one, include a paragraph on the insert…
Where you’ve got a good subhead…
A picture of the bottle…
Some bullets explaining the benefits…
And a web address/phone number where they can buy.
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Having customized packing inserts is super valuable.
It enhances the perceived value of your product…
And, by telling the customer how they can contact you…
Along with the billing descriptor…
You reduce refunds and chargebacks a lot.
Then there’s the sales side, too.
These inserts are PRIME real estate.
Pretty much every single customer who opens their package is going to look at them…
And, when you give an existing buyer the opportunity to get a complimentary product at a discount…
They say “yes” a surprisingly frequent amount of the time.
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After I publish this blog post I gotta forward it to Cody…
Then get an insert designed…
Because we’re losing money by not having one!
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Alright, that’s it for now…
I kept this one shorter because I’ve got a busy day ahead of me…
Justin and I recently did a Zoom call on Upsells.
On that call, Justin and I went to town breaking down several Upsells…
And show you why they work.
Or, in some cases, what he would fix or change to make them work better.
Justin’s really the master of this stuff…
So if you haven’t seen it yet…
I’d recommend you go ahead and do it now (here's the link).
– SPG
P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.
