Site icon Stefan Georgi

On Impact, Mentorship, and Helping People Winā€¦

copywriting lessons

The most rewarding thing I do in my career is helping others to win.šŸ¤—

Sounds clichĆ©, but itā€™s true.

The fact that I get to have an impact on so many peopleā€™s lives is intoxicatingā€¦

It electrifies me and makes me feel alive.Ā šŸ¤©

Several months ago, a guy named Jeff shot me a Facebook message.

He lives in Kenya and told me he was studying copywriting. He also shared a screenshot of himself breaking down sales letters, along with a second screenshot of a lead he was working on.

I thought the copy he was working on was pretty good, so I offered him the chance to write something for me. He did a great job with it, so I had him write several more pieces. Then I started referring him to people.Ā šŸ‘ˆ

In the months since we first connected, Jeffā€™s entire life has changed. Heā€™s moved from a one-room place (bed, kitchen, desk in a corner) to a nice apartment. Heā€™s helping to support his father. Things are good.

Itā€™s not that Iā€™m the only reason Jeffā€™s life has changed. Heā€™s wildly talented. Brilliant. But the fact that I was able to help give him a start makes me feel super grateful. It reminds me of the people who gave me my start back in 2012. I love paying it forward.

Jeff is just one of many examples.Ā 

Almost every week, I get messages from people who are starting to winā€¦

Starting to see what is possible for them and their livesā€¦

And itā€™s wildly inspiring.

Elijah, in Nigeria, is another guy.Ā 

He just completed his first paid copy gig for a client. When Elijah originally added me on Facebook a few months ago, I was a bit wary. But he was persistent, and weā€™ve continued to talk and develop a relationship. I havenā€™t trained Elijah on copy at all ā€“ but I give him career advice and help motivate him when itā€™s needed, and the guy is on the road to a better life.

Then thereā€™s Florian.

Heā€™s a super young dude who lives in Germany and is starting his own health brand.Ā  He messages me a few times a week, and Iā€™ll give him advice.

Florian asks a ton of questions, and I donā€™t answer all of them because sometimes Iā€™m too busy. But he doesnā€™t take it personally, heā€™ll just message me again with a new question. And for the most part, I help. Iā€™m really excited to see what Florian will build in the months and years to come.

Those are just a few examples off the top of my head. In addition to these folks, weā€™ve got everyone in the Copy Accelerator Mastermind.

Hereā€™s a partial list of some wins that members shared with me and Justin in the first week it launched:

ā€“ One of our members lost 90% of his income when the lockdown started. But thanks to the mastermind, heā€™s now working on three separate client projects and has at least one highly lucrative retainer lined up.

ā€“ Another member was in a similar situation. He actually needed to pause his membership for a month. But we were able to help him find the right opportunities and he just recently had his best month ever. He said on the call, ā€œif it wasnā€™t for this group, Iā€™d be fucked.ā€

ā€“ Someone else who joined at our event in late February said that heā€™d been really worried in March about his income, too. But April was the best month heā€™s ever had income-wise, and 95% of it is because of Copy Accelerator.

ā€“ A member followed our advice about mailing his list more often and generated high 5-figures of earnings this month that he otherwise wouldnā€™t have gotten.

ā€“ Another member used RMBC for the first time on a VSL script and her boss LOVED it and said it was the best thing sheā€™d ever written.

ā€“ Another member used RMBC to write a webinar for his offer last week, and it grossed him $24k in less than 7 daysā€¦

And then thereā€™s Conor, from our Mastermindā€¦

Who joined back in September.

He followed RMBC for a new dating offerā€¦

Learned Media Buying from a fellow CA Memberā€¦

And went from being afraid of what the future would holdā€¦

To running an offer thatā€™s doing 150+ sales per day and making him objectively rich.

And here's the thing, tooā€¦

Every single one of those wins from Copy Accelerator Members was shared with me in 5 days.

If I went back a few monthsā€¦

This article would be 10,000 words long.

How f&$*ing cool is that?

ā€”

What makes me happiest about everything I'm sharingā€¦

Is seeing how I can have an impact on people who are at dramatically different places in their journey.Ā 

Some of the folks are just starting out, and getting paid $300 for a sales letter is a big dealā€¦

While for others, writing a few emails and grossing $90k in a single week is what they consider a win.

What I've realizedā€¦

Is that hearing about both types of ā€œwinsā€ give me the exact same feelingā€¦

I get the same level of joy and pride when I hear someone made $300 as I do when I hear someone made $3MMā€¦.

Because itā€™s not about the money.

Itā€™s about the fact that people are seeing whatā€™s possible in their livesā€¦

And that Iā€™m blessed enough to be getting to play some kind of small role in making that happen.

ā€“ SPG

P.S.Ā I canā€™t help but feel a little cringey as I write this, like Iā€™m being a braggart or something.

Thatā€™s not the intention though.

I just want to share what really, truly fires me up in life.

Knowing that Iā€™m having an impact makes me feel really damn goodā€¦

And also, Iā€™m hoping that by sharing some of these storiesā€¦

Maybe theyā€™ll encourage you to:

1) Truly understand that winning in your life is possible tooā€¦

Andā€¦

2) Take the time to be a mentor to someone else who could use your guidance.

P.P.S.Ā This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.

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