Big Lead Mistake #3: How “Ron Burgundy Syndrome” Screws Up Your Leads
Good morning! This blog post is being sent a bit later than usual… Mostly because I ended up leaving my car at the Las Vegas Strip last night… And...
Big Lead Mistake #2: Why Using Statistics Kills Your Lead
Morning 🙂 Today will be part two in my series about common mistakes I see people making in their leads. If you missed yesterday’s blog post with...
Big Lead Mistake #1: “Clearing Your Throat”
Have you ever heard the expression “don’t bury the lead”? It comes from journalism… And it’s a term used to describe a news story that starts with...
The Stupid Secret To Increasing Average Order Values
In my email from January 19th… I talked about how I spent 30 minutes reworking one of my weight loss offers to increase the AOV. Well, the revised...
How Going on Medication Changed My Life
In late November of 2018 I went to see a psychologist. Why? I felt like I was starting to suffer from seasonal depression (again). I’d become more...
Having a Roadmap Makes Everything Better
What’s up 🙂 First off – I want to say thanks to everyone who shared their habits with me. I got a TON of responses to my last article, and I’ve...
On Hangovers, Discipline, and Habits
Good morning! I’m writing this to you at 6 am my time. I’m in my office already and it’s still dark out. I had fun yesterday spending time with my...
The Power of Skin In the Game
Some of you may know that my wife, Laura, has been working on a skincare brand called Eden Beauty. During her first six months, she hardly made any...
The Fastest Way to Motivate Someone Is to win…
One of the fastest way to motivate another person… Or yourself… Is to win. Sounds obvious or cliché… But it’s true. Quick case in point: I have a...
There’s Copywriting Gold In This Post
I saw something awesome recently. My call center has done outbound phone sales forever – mostly to partials and declines. But just in the past few...
How 10 Customers a Day Can Make You a Millionaire In a Year
I was talking with Jeremy Reeves recently about the power of subscriptions. During our conversation, I wrote out a pretty cool breakdown… And I...
A Random Gratitude Bomb for Blake Hartshorn
A random gratitude bomb for Blake Hartshorn… This morning while I was driving to my office… I was thinking about Blake Hartshorn. Some of you on my...
Do You Listen to Music While You Work?
I used to joke that my ideal writing environment…Would be a vacuum-sealed room…Where absolutely NO noise comes in.Most of the time I still feel this...
Getting Published, Going to Italy, and Other Fun Updates.
Good morning, from the greater San Francisco area! This is the last day of the consulting intensive that we’ve been doing with Jen Kem and her team…...
Yesterday I Had a Massive Breakthrough
Greetings from the Bay Area. Like I mentioned in yesterday’s email… I’m in Walnut Creek for the weekend with the Copy Accelerator team… And we’re...
![[Video] Two Married Copywriters Drink White Claw and Breakdown A Sales Letter](https://www.stefanpaulgeorgi.com/wp-content/uploads/2020/02/two-married-copywriters-3-1080x628.jpg)
[Video] Two Married Copywriters Drink White Claw and Breakdown A Sales Letter
A few nights ago, my wife, Laura, and I decided to knock back a few cold ones. And by “cold ones,” I mean White Claws, not beers, because it’s 2020...
I Love Selena Gomez
Laura is going to KILL me for this subject line 😂 So, before I officially cement my place in the guestroom for the next few nights… Let me go ahead...
Ditching High School to Play Poker
When I was 18, I thought I was going to become a professional poker player. This was in 2004… Which is the year after Chris Moneymaker won the World...
The Word “System” Turns Me On…
One of the books I’m reading right now is Atomic Habits, by James Clear. I’d heard of it for a while, but just finally started on it… And so far,...
How To Increase Email Clickthrough Rates By 30%
Since starting Copy Accelerator… One thing I’ve been surprised to discover is how many people don’t put an image in their email creatives. It makes...
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