These Offers Are Working So Far In 2020
I honestly didn’t know what I was going to write about today… So, I’m just going to share what’s going on in my copywriting career with you 🙂 This...
How Indigestion can Make You a Better Copywriter
When I was 22 years old, I spent a weekend in New Orleans with my girlfriend at the time. Overall, the trip was fine… But, I remember how, after one...
Here Are the Supplements I Take When I’m Sick
One of the advantages of having written hundreds of health promos for supplements… Is that I have a really good picture of which ingredients and...
Reflections on the Last Decade
At the start of the previous decade, I was in Pensacola, Florida. Well, that’s where I spent most of my time… Though on New Year’s Eve I was in Park...
The Simple Weekly Schedule I Use for Maximum Productivity
I figured I’d share what a normal routine for me looks like in this blog post… Since maybe, there’s something you can borrow from me and that will...
Why I Think Disney Will Own the Next Decade (Hint: It Has To Do With Storytelling)
December 24th, 2014 - Disney stock traded at around $95 a share December 24th, 2015 – Disney stock traded at around $105 a share December 25th, 2016...
3 Books I Read Last Year (and What I Learned From Them)
Below are three of my favorite books I read in 2019. I was originally going to make this list longer, but I woke up kind of late, and I’ve only got...
I’m No Longer Afraid to Die
Some of you may know that I was a philosophy major in college…👨🎓 But I doubt you know the reason why. It’s because of a guy named Bobby Johnson....
Lunch With a Multi-Million-Dollar Affiliate (My Big Realization)
Recently, I had lunch with my friend, Jason, and his business partner, Jon. Jason started running traffic to my Holy Land Health offers back in...
Success is My Video Game
Some of you will remember how I recently wrote that a big key to success is just showing up… And then I gave plenty of examples of times where...
Split Testing Your Way to The Bank
Yesterday I looked at the funnel for a company in the pet space that’s doing 8 figures a year… And, the truth is, it wasn’t very good. In fact, when...
What Jeopardy! Champion, Brad Rutter, can Teach You About Mindset.
I’ve loved the game show Jeopardy! since I was a little kid. My grandpa used to watch it religiously… And from the time I was five or six years old…...
I’ve Got A Gold Mine in Mexico To Sell You
I just had an interesting conversation with my Uber Driver… And it has to do with crafting an offer, risk reversal, and demonstrable proof. Here’s...
Justin was Right (I was Wrong)
Originally, the page for our next Copy Accelerator Event was supposed to go live on December 26th… But instead, it’s just going live today. By...
Why Most Salespeople Suck (And How You Can Be Better)
Here’s an obvious but profound application of the 80-20 Rule as it applies to sales: For anyone who sells anything - no matter if you’re a...
“The Pitcher’s Crying On The Mound!” (Pattern Interrupts Explained)
Yesterday’s post was about a pattern interrupt that happened at the church I attended while growing up. I thought it was a pretty good post… But...
The Only Sermon I Remember From Church
I went to church pretty much every Sunday as a kid… And if I’m being honest, I hardly remember any of it. In fact, in the 15+ years that my family...
Nope, Your Sales Copy’s Not Too Long.
If I had a dollar for every time I've had an affiliate network say 'the page is too long' or 'the video is too long' or 'the button should appear...
First Copywriting Lesson of 2020
First of all… Happy New Year! I hope you had a great time last night celebrating… And that you’re as pumped for 2020 as I am 🙂 On my end… Laura and...
Why Being “Half-Committed” Makes You Miserable
Yesterday I was talking with one of my private coaching clients about a challenge he’s facing. He recently moved into a new, larger house… And,...
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