How Taking Time Off Has Me Determined To Be A Better Father
So, I just took Tuesday through Monday off. That’s the longest stretch of “off time” I’ve taken in quite some time. In full transparency, during...
On Blocking Off Time For Writing
One thing I talk about a lot these days is being “ruthlessly efficient” with your time. Sometimes I call it being “obsessively protective” instead,...
What I Learned About Mindset From Having Dinner With A Minnesota Viking
Most of you guys probably don’t know this about me, but I own a small stake in a Sports Agency.⛹♀ It was started by one of my best friends, he...
What I Learned From Writing 8 Sales Letters In The Last 60 Days
Between roughly August 1st and October 1st … I wrote 8 full length sales letters.✍ This isn’t the first time I’ve written a ton of sales letters in...
Why I’m Such A Believer In Masterminds
So here’s how I’ve spent the first three hours of my morning so far…🌞 First, a friend of mine who I introduced to online marketing hit me up. He’s...
A Quick Tip that will Make Your Unique Mechanisms a Lot Better.
A lot of you have heard me talking about the Unique Mechanism Behind the Problem (UMP)… Along with the Unique Mechanism Behind the Solution (UMS). ✅...
Two A/B Test Wins + The Easiest Way To Get Repeat Clients
A/B Test Win #1 For that new offer I have, the one that that paid for the PJ… We had a large mailer who asked us to alter the headline and lead, so...
Want to Make More Money? Then Stop Overcomplicating Things.
I think we overcomplicate things a lot of the time.🤔 Case in point: I recently decided to revamp an old offer of mine. This is something that last...
Let’s Talk About FAILURE!
The other weekend, I was lucky enough to get to see Magic Johnson speak in person, and to also briefly meet him. The man is pretty incredible, and...
On Writing Quickly like a Sociopath
Earlier this week I wrote a new promo. It took me 2.5 days (M – Weds afternoon). It’s around 11,000 words. I think it’s really good. The client does...
I Just Booked A $33,000 Private Jet Flight, And Here’s What It Taught Me About The Entrepreneurial Mindset
A few months back… A couple friend of me and Laura’s asked us If we wanted to go with them to a mastermind that’s happening in Cabo in late October....
On Writing Killer Fascination Bullets
One of the biggest “jumps” I made as a copywriter came from a single PDF. It was a copy of the Screaming Eagle newsletter, published by Clayton...
On Dopamine, Client Work, and Focus
One mistake I see a lot of young copywriters make is being more in love with closing clients than they are with actually writing copy. I personally...
He Went From Limo Driver to Millionaire Just By Listening To His Clients
Back when I was writing copy for the guys at Lion’s Publishing… I heard a crazy story. One of the guys from Lion’s had flown out to a conference...
I Punched My “Imposter Syndrome” In The Face
A while back I wrote about how some of my inner self-talk used to be “I’m not good enough” and “I don’t belong.” Well, not long ago while I was at a...
What New York’s Best Pizzeria Can Teach Us About Excellence
Two Saturdays ago when I was in New York City… Me, my wife Laura, and two of our friends went to go eat at Di Fara Pizzeria. Some of you guys may...
Advice to a Young Copywriter
A few months ago I got a message from an aspiring copywriter asking if I had any advice for him. I asked him where he’s at currently with his...
Default Modes: On Maximizing Pleasure Vs. Minimizing Pain
Last summer around this time, I was house shopping… And one of my favorite houses had these massive, floor-to-ceiling windows. I loved this: the...
On Giving Yourself Permission (To Be Unhappy)
We often hear advice about “giving ourselves permission to be happy.” And that’s good advice… But in my opinion, the opposite version of this advice...
Don’t Be Like Evan from MasterChef Season 10
My wife, Laura, and I love watching MasterChef. It’s one of our favorite shows, and one of the only “Network Shows” that we consistently record....
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