Copy Observations From My Spam Folder…(What A Bitcoin Extortionist Taught Me About Writing Better Copy)
I check my Spam folder probably two times per day. I’d say probably 95% of the time, there’s nothing important in there, but every now and then I do...
How Eliminating Two Negative Beliefs Changed My Life (And Made Me Rich)
Screw it, I’m gonna share something super personal. This is something that will probably surprise the people involved, because I don’t think they...
A Decision Making Process + Ripple Effects In Business
I was searching through my Evernote and found an old note I’d created titled: “HLH: Our 3 Major Roadblocks.” This would have been written in October...
On Turning Down Projects + “A Tale Of Two Copywriters”
One of the factors behind my success as a direct response copywriter is that I turn down projects pretty regularly. I do this for a lot of reasons,...
A Running List of Business Truisms / Stuff I Think About In the Shower
• Be careful not to confuse revenue with profits. Don’t get “drunk” with large numbers. You can generate a ton of revenue and still have a failing...
Lessons Learned From Selling 3 Million Cases of Vodka A Year
Last week, Michel Roux died😢. You might not have heard of Michel. But you’ve almost certainly seen his work. Back in the 1980s, Michel became the...
Do You Use An Outline When Writing Long Form Sales Copy?
As some of you may have seen from my talks, I have a fairly detailed sales letter outline. It’s not perfect, but it does cover all the major...
How Studying Flemish Paintings Can Dramatically Improve Your Sales Copy
Plus: Why The First Draft of A Sales Letter Is A Lot Like A Fatty Cut of Steak… The Best Piece Of Copywriting Advice I Ever Got… How To Not Let Your...
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