Blog

Recently I’ve been reading a book called “Lifespan – Why We Age and Why We Don’t Have To.”🤓 The book is written by David Sinclair, PhD, a Harvard...

Remember when Napster was supposed to kill the music industry?🎼 Some of you on my list might be too young… But most of you know what I’m talking...

I had a long travel day a while back, and I needed the time to work. I told myself that I would work non-stop all day to get caught up. I pulled out...

I enjoy taking risks.😊 Not just in some weird “let’s go skydiving, bro!” type way…🤔 But also when it comes to business.🧑‍💻 The reason why is simple:...

Here's a really simple but valuable tip for freelancers...🧑‍💻 When sending your client the deliverable, your email should usually be three sentences...

One of the most common mistakes I see writers making is crafting copy that sounds like an “ad.” It’s super common, and while it happens more...

Okay, so I LOVE baseball.❤️ It’s by far my favorite sport, and it helps that my childhood team the San Diego Padres are actually very good these...

As you may know, I recently partnered with a health supplement company doing around $50MM a year…🤝 And my goal is to take them to 9 figures as fast...

When writing sales copy, keep your mechanisms as simple as possible (without losing the parts that make the mechanism unique).🧐 My criteria for a...

For copywriters, here’s the simplest way to get high paying gigs: Reach out to your previous clients and ask them how the copy you wrote for them is...

It has been called one of the most unforgettable races in Olympic history, and if you saw the 400-meter hurdle finish for Karsten Warholm (Norway)...

Did you watch the Floyd Mayweather v. Logan Paul fight back in June?🥊 To be perfectly honest, the fight played out exactly like I expected it to:...

I’ve felt that way before.😌 One of the last times was in late 2018, right before launching Copy Accelerator with Justin. I’d been running an Agency...

Experience and mastery of a high-value skillset are your most important assets...👌 Even more so than actual financial assets, usually. You can lose...

You may have heard of this before…👂 But if you haven’t, let me share my definition:👇 Direct Response Marketing = Marketing where the objective is to...

While visiting Park City, Utah with my family earlier this year my wife Laura took our daughter Eden out for ice cream, and suddenly I got a phone...

Did you know that at its peak, Subway had 43,912 stores around the world, compared to 37,241 for McDonald’s and 27,339 for Starbucks? 🤔 This made...

How could you forget your high school English teacher? She inked up your papers, taught you to diagram sentences, and made you memorize the...