This unexpected business of mine did $1MM last month…
In May, my call center did around $1MM in revenue...↗ And this is a big deal since last year our total revenue was around $5.5MM.👌 If we can keep...
“The Facebook Trap”
This morning I woke up, let the dog out, made coffee, then sat down in front of the computer.🧑💻 That’s pretty much my normal routine, but with one...
Nobody likes Facebook
Over the past few months, I’ve had conversations with several high-level agency owners and business owners…📩 And one common theme was how “over”...
You’re not an octopus
When you really break it down, a successful business really has three key elements:👇 Product = what you’re selling. I’d also actually include the...
Read this if you hate Guy Fieri
To some people, Guy Fieri seems like a walking punchline.🤔 The “Mayor of Flavortown”… Bleached hair, a crazy-ass goatee, and some kind of soul patch...
“Casino Psychology” and winning sales copy.
A while back, my wife Laura and I had a date night and decided to stop by the local casino near our house for a drink and some gambling.🥂 While we...
Hit the Fear-archy Head On
It was a late night. You slept like a brick. The drool is pooled on your pillow. Your breath is wafting back into your nostrils. It smells like a...
525,600 minutes
In my experience, most of our self-sabotaging behaviors and blocks come from a few jarring moments in our life.🤷 For me… I’ve written before about...
When it makes sense to work “for free.”
A while back, I posted in Justin and Stefan Talk Copy about how I was looking for an experienced "DM Closer" to test out selling RMBC through...
Louis Vuitton sells their sawdust online
You may have heard me talk about the expression "sell your sawdust" before.👂 It comes from sawmills, who realized a while back that their sawdust...
Copywriters and freelancers, how do you expand your professional network?
Part of freelancing is developing your skillset so that you’re at the top of your game. The other part is letting the world know what you have to...
What “ROI” Looks Like…
I recently posted about how I made a few tweaks to a friend’s eComm page that increased their conversions by over 150%...📈 And how there’s a big...
How Your Alarm Clock Can Change Your Life
As the many people who’ve embraced my RMBC method and told their 9 to 5 jobs to shove it can attest, being a freelance marketing copywriter has...
3-minute tweak increases funnel conversions by 90% (eComm)
Several months back, I put up an interesting proposition on Facebook.🗨 I noted how people in eComm tend to not realize how DR elements can increase...
I hate lazy subject lines
Like most good copywriters and marketers, I’m subscribed to a lot of email lists.📧 Why? So I can see what kind of email creatives and promotions are...
Why Clients Don’t Hire You
A few weeks back, I was talking with my friend Conor about freelance copywriters.🧑💻 Conor owns an offer in the dating space and is now working on a...
The one-hour-and-fifteen-minute workday?
Why do people get into freelancing and entrepreneurship?🧑💻 There are a variety of reasons, but very often, it comes down to “freedom.”🤩 I asked...
Alchemy, Astrology, and Copywriting Ethics
Here’s an interesting thought:👇 Without the initial pursuit of Alchemy, we wouldn’t have modern day science. Alchemy, as you likely know, was a...
I have to talk more about BitClout
Recently I've been playing around with a decentralized social network called BitClout, and I'm fascinated by it.🤩 So much so, in fact, that I need...
Why I’m getting back into crypto
In 2017 I got really into crypto.🪙 Like obsessively into it, honestly.🤩 I was reading white papers and researching various coins all day…📖 Trading...
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