The other day, I heard an interview with the famous political pollster Frank Lutz, who signed on to convince a group of people to get the COVID-19...

Good morning 🙂 A couple weeks ago my wife Laura and I drove out to Moapa Valley, about an hour from the Vegas strip, to do some off-roading.🤩 To be...

Over the past several posts, I’ve been sharing my takeaways from the book “Ernest Hemingway On Writing” and then talking about how they relate to...

If I’m trying to tell you about the life-changing power of an eczema medication, I can throw a bunch of stats at you, tell you about its amazing...

We are continuing on with our “Ernest Hemingway on Writing” series… (If you haven’t read the first three parts, you can find them here:Part 1,Part 2...

I’m back with another round of takeaways from the book “Ernest Hemingway On Writing.” (If you haven’t read the first two parts, you can find them...

In my last post, I mentioned that I’m reading a book titled Ernest Hemingway On Writing… (if you haven’t read it, you can find it HERE). And I...

Several years ago, my wife Laura got me a book titled “Ernest Hemingway on Writing.” 📖 I’d never read it until recently when I tore through about 65...

A while back, my wife and I had a weird conversation about getting punched in the face.👊 We were watching some UFC Fights… When Laura made a comment...

One of my favor authors/thinkers is Nassim Taleb.✍️ ​​His books Anti-Fragile, Skin In The Game, and Black Swan each deeply impacted my thinking and...

Here’s a common trap that I see both business owners and freelancers falling into way too often:👇 They start a new business, whether it’s selling...

So much of success is mindset.🏆 You hear it all of the time…👂 And maybe you believe it, or maybe you don’t.🤷 I used to be “whatever” about mindset…😌...

There’s a documentary out there called “The Barkley Marathons: The Race that Eats its Young,” and, yes, it’s as quirky and fascinating as its name...

Ever had a project where you just can’t get out of your own head? Where you started revising it, and then suddenly, what was initially some “decent”...

While working on a sales letter for a client in the pet space, I made a very interesting observation that I’d like to share:🧐 The client had a ton...

I think it’s important to be attuned to natural patterns in our lives.🤷 For example, one thing I realized going into our last event for Copy...

Here’s something that I wish I’d understood earlier on in my copywriting career: 👇 Sometimes it’s the client. 🤷 What do I mean? I mean that when it...

I have a conservative streak. Don’t worry, this post isn’t about politics.😊 Actually, it’s about human nature, and I’ll even relate it to writing...