Can good copy sell bad offers?
We believe in the power of good copywriting. Time and again, we have seen a well-executed direct sales letter drive conversions and profits through...
“Do I really want to be a copywriter?”
One night I got an email from a stranger that asked me this question. We’ll call him “John” (not his real name)… And in his message, he told me that...
Flipping the script on procrastination…
I was reading a book called “a Mind for Numbers” by Barbara Oakley, Ph.D. I was only about three chapters into the book but there was one...
“Not Enough Time”: The truth about time management
I recently read the book "The Future is Faster Than You Think"…🤯 And it led to another interesting insight that I want to share with you. This...
Copywriters: Prescriptive or descriptive grammar—which works best for the industry you are writing about?
Can you split infinitives? End a sentence with a preposition? Start a sentence with a conjunction? If you’re a purist, you might cling to...
Two major takeaways from a book I read (Important)…
I was absolutely mind-blown by the book "The Future is Faster Than You Think" by Peter H. Diamandis and Steven Kotler🤔 Why? Because it forced me to...
Literally the BEST piece of advice I can give any freelance copywriter (Part 1)
A couple of months ago, I was hanging out with Nick Verge, an up-and-coming copywriter/marketer who I’d recently hired to write some copy for me✍️...
How relationship books can make you better at selling
When I was in college, I read “Men are from Mars, Women are from Venus.”🤔 If you don’t know what I’m talking about, it’s a classic relationship...
Lessons Learned from the Grape-Nuts Shortage
Perhaps you’ve heard the buzz about the Grape-Nuts shortage. Yes, I’m talking about that dense and absorbent wheat cereal that, since the late...
Copywriters: Do you make use of swipe files? Why or why not?
An industry trick for copywriters is to create a personal swipe file of tested and proven sales letters to serve as inspiration for future projects....
This Is Embarrassing But True…
Up until my mid-twenties, I HATED dealing with a beard… And the reason why is pretty embarrassing: I legitimately didn’t know that beard trimmers...
Copywriters: To what extent do you believe grammar matters?
Whether you’re writing a direct response sales letter or e-commerce copy, your job is to produce attention-grabbing copy that generates sales. Once...
From laughingstock to making $2 Billion in a few months…
Hello 🙂 Have you heard of Bill Ackman? He’s a billionaire activist investor… And up until last spring… Bill was mostly known to the masses due to...
Escaping Plato’s Cave…
Hey 🙂 During episode 23 of The Road to a Billion… I started off the show by sharing a metaphor I’ve been playing with… Which is how Plato’s...
Writer’s Block? Seven Ways to Stop the Brain Spin
You’re at your computer sending off your final email of the day. You go to attach a file and… NOOOOO… The spinning wheel of death—that multi-color...
A sneaky trick that can instantly improve your copy…
Yo 🙂 This morning I finished the first draft of a sales letter for a client… And it’s currently sitting at 8,200 words in length. 📇 That’s before...
1x per week I go into the garage and freak out…
Yo, One time per week I go into the detached garage at our San Diego house and freak the *%#* out. I’m not joking… But I will at least give you a...
On Cheating Pastors and Empathy
Hey, Have you ever heard of Carl Lentz? Up until not too long ago, he was the lead pastor at Hillsong Church in New York City… And his tagline was,...
Is copywriting a science or an art?
Writing sales copy is one of the most powerful skills you can have. Good copywriting can drive up your sales and revenue like few other things. So...
The morning ritual tweak that’s skyrocketed my productivity….
Yo, If you’ve been reading my emails for a while… You might have noticed that, while I used to email at around the same time most days (about 8 am...
Recent Comments