Don’t Fear the Future
I was spending the week out in Scottsdale… And one afternoon we took a day trip to Sedona for Laura’s cousin’s wedding. It was a really nice trip...
How I Schedule My Weeks
Generally, it’s waking up sometime between 5 am and 6 am… Drinking one cup of black coffee while I write copy for work (before that I spent this...
Being a CEO
I had started a new audiobook while doing my morning walk. 🎧 It’s called The Lazy CEO… And the reason I picked this book is pretty straight forward:...
5 Tips to Scale Your Copywriting Business
If you’re reading this, you’re likely at a crossroads in your freelance copywriting journey. You want to earn more value from copywriting, but...
Here’s my checklist for writing a killer lead
Good morning 🙂 I went over leads on of the Copy Accelerator calls… And we looked at what separates a great lead from a mediocre one. This is kind...
In praise of Pomodoros.
A few years back when I hired Monique Linder as a personal coach, one of the first things she did was to teach me about Pomodoros. If you don’t...
My Favorite Books (A Full List)…
Good Morning 🙂 I just got done with a private yoga lesson at my house. 🧘 I did yoga for a few months back in college… But haven’t in the past 10-12...
When they Zig, you should Zag…
Good Morning 🙂 I loved the unique perspective Jen Gottlieb brought to the table on episode 18 of The Road to a Billion …🚀 And it was especially...
A copywriting breakthrough this morning
Good morning 🙂 I’ll be blunt, I had a really good breakthrough on a sales letter I’m working on. I don’t want to give too many details on the...
Become a Master at Upsell Copywriting
Knowing how to write good upsell copy is like having a personal unicorn that leaves bags of leprechaun gold on your front porch. Upsell copy has a...
I’m a grumpy old man
Good Morning. Here’s what’s going on in my world. Laura and I had a party at our house one night…🥳 Nothing crazy, about 30 or so people came. It...
Staring Into the Eyes of a Cougar
I saw a pretty crazy video on YouTube.🎥 26-year-old Kyle Burgess was out doing a trail run in Slate Canyon, which is near Provo, Utah… When he...
3 Things on My Mind This Saturday…
1. This Client-Getting Strategy Really Does Work A few weeks back I mentioned in the FB Group for RMBC Applied that I was looking to hire someone to...
Recommitments
A lot is written about the power of commitments… But less is said about the importance of recommitting. Because here’s the thing: It’s easy to...
Treat Your Time Like A Rich Person
I got pissed off one week. 😡 I’m talking becoming visibly angry… Which rarely happens… So let me go ahead and share the context: I have a 3-year...
How A Drunken Run-In with Henry Kissinger Changed Ron’s Life
Good morning 🙂 So the conversation with Ron Lynch on episode 20 of Road to a Billion was one of my absolute favorites so far. Ron is a GENIUS…😎 And...
The Queen of Personal Growth Copy
Yo! My guest on episode 21 of The Road to a Billion was Alexandra Cattoni. If you don’t know Alex… She started as an intern at Mindvalley… And...
Does Storytelling Belong in Copywriting?
Your friend keeps telling you about a supplement that suddenly gives her more energy, makes the pounds melt away, helps her focus better at work,...
San Diego Mastermind & Thoughts
Good morning 🙂 As I was writing an email about a San Diego mastermind in November 2020, two thoughts really strike me. The first is how much I love...
Playing the “Short Stack” in Business
During the opening talk of our Copy Accelerator Virtual Event in 2020, I shared my “real” origin story. If you weren’t at the event… It was the...
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