I got an email from someone letting me know that one of my LinkedIn Posts got ripped off.

That original post went kind of “viral” with over 5k views (so not crazy viral, but more than my normal LI posts get)…👍

And it went like this:

“Here’s the thing about copywriting…📇

If you want to be successful at it…

You need to love it.🤷

I know that sounds obvious, and most people who get into copywriting do so because they think they love it.🤔

But I’m convinced that a lot of folks are more in love with an idea than with copywriting itself.

Specifically, they’re in love with the idea of:

• Being paid to put words down on paper…
• Having a job where they get to be creative…
• Using psychology to persuade others to take action…
• Being their own boss…
• Having the freedom to travel and work from anywhere in the world.

All of those things are awesome…

But they only tell you part of the story.

To be one of the best copywriters on earth…

You’ve got to be in love with the process too.

This means that for each assignment you take on…

You approach it with the goal of creating something truly world-class…

And then you find a way to enjoy all of the work that goes into achieving that goal.”

And here’s what some guy sent out to his email list:  

“Hey Moon Fam,

Here’s the thing about trading…

If you want to be successful at it…

You need to love it.

I know that sounds obvious…

And most people who start trading do so because they think they love it…

But I’m convinced a lot of folks are more in love with the idea of being a trader…

Than with trading itself.

Specifically, they’re in love with the idea of…

• Being paid to spot patterns and click buttons…
• Having a job which stimulates their intellect…
• Making a fast ROI without much overhead…
• Being their own boss…
• Having the freedom to travel and work from anywhere in the world…

And sure, all those things are awesome…

But they're only one piece of the picture.

To become great at trading…

You’ve got to be in love with the process too.

This means every day you sit down to trade…

You approach it with the goal becoming world class…

And then you find a way to enjoy all the “unsexy” steps that go into achieving that goal.

Things like:

• Following a short watchlist and making your trades “in advance”…
• Obsessing over the details of each win and loss you take…
• Observing your emotions and not letting them derail you…
• Nurturing your support network so that you never feel you’re trading alone.

So although we ultimately cannot control the direction the market moves…

What we can control is our own effort to maximize our edge and minimize mistakes.

Hope this helps ya!

Charlie

P.S. If you want to master the “unsexy” steps to become a better trader, then click here to watch this video.”

So did this guy “swipe” me or “rip me off?”

Kind of both.

You see swiping is taking copy that’s working somewhere else…

And then applying it to your own offer/niche/category.

So I give the guy credit for taking my post about copywriting…

Then, applying it to the trading niche.

I’m sure he figured that since my post had gone kind of viral…

Using it as an email to his list would probably succeed too.

That part was smart…

Then, applying it to the trading niche.

I’m sure he figured that since my post had gone kind of viral…

Using it as an email to his list would probably succeed too.

That part was smart…

And in the second half of the email, he did change things up and innovate.

So that’s cool…

But the part where he ripped me off is when he literally copy-and-pasted some of the lines. 

It seems like an arbitrary distinction, but it’s not…

If someone wants to take what I wrote, and just rewrite it line-by-line using a thesaurus (aka swiping)…

That’s totally fine.

But just copying and pasting the stuff I write – that’s less cool.

So going back to this guy’s email…

Here’s how he could have “swiped” me without ripping me off:

“Hey Moon Fam,

Here’s what you should know about trading…

In order to become great at it…

You’ve got to have a passion for it.

Duh, right?

But honestly I’ve noticed a lot of people who are more interested in acting like a trader…

Than with actually sitting in front of their computer and executing trades.

In particular, these people get really obsessed with ideas like:

• Being paid to spot patterns and click buttons…
• Having a job which stimulates their intellect…
• Making a fast ROI without much overhead…
• Not having to work for anyone else
• Not being tied down to any physical place – they can work or travel from anywhere on earth.

And sure, all those things are pretty sweet…

But they're only one piece of the picture.

To become great at trading…

You’ve got to learn to love the daily-grind too.

So every day, when you sit down to trade…

Yo gotta have the mindset that you’re going to become one of the best-of-the-best…

And then figure out a way to embrace all the “unsexy” steps that are needed to make that happen.

Things like:

• Following a short watchlist and making your trades “in advance”…
• Obsessing over the details of each win and loss you take…
• Observing your emotions and not letting them derail you…
• Nurturing your support network so that you never feel you’re trading alone.

So although we ultimately cannot control the direction the market moves…

What we can control is our own effort to maximize our edge and minimize mistakes.

Hope this helps ya!

Charlie

P.S. If you want to master the “unsexy” steps to become a better trader, then click here to watch this video.” 

Can you see the difference between the version of this guy’s email I wrote, vs. my original?

The second version still sounds a lot like mine, but at least it’s changed up enough to feel “original.”

And it’s also worth noting that writing this second version took me like 60 seconds…

Which is why, when it comes to writing winning sales letters, ads, and other marketing material…

I’m actually a huge fan of swiping.

It’s a great way to take what’s working and change it up…

That way you can produce a killer “new” offer in a fraction of the time it would normally take.

So yeah, just wanted to share.

 

– SPG

P.S. Here’s a link to that original LinkedIn post in case you want to check it out, or see what I’m doing on that platform!

P.P.S. This post originally came from an email I sent to my private list. If you want to see more stuff like this from me, you can apply to join my list using this link.