Lessons Learned From Selling 3 Million Cases of Vodka A Year

Lessons Learned From Selling 3 Million Cases of Vodka A Year

Last week, Michel Roux diedšŸ˜¢. You might not have heard of Michel. But youā€™ve almost certainly seen his work. Back in the 1980s, Michel became the head of Carillon Importers Ltdā€¦ And Carillonā€™s biggest import was Absolut Vodka. At the start of Michelā€™s tenure, in 1981ā€¦...
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Stefan Georgi

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