Here’s the thing about copywriting… If you want to be successful at it… You need to love it. I know that sounds obvious… And most people who get into copywriting do so because they think they love it… But I’m convinced that a lot of folks are more in love with an...
When I was 22 years old, I spent a weekend in New Orleans with my girlfriend at the time. Overall, the trip was fine… But, I remember how, after one particularly large meal… I was so uncomfortably full… That I started being extremely irritable and grumpy… And didn’t...
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