Big Lead Mistake #5: “Forgetting to Fascinate”
Hello, hello 🙂 Today, we're going to keep going with my series about the most common mistakes I see copywriters make in their leads. If you’re new to my blog and want to see the previous posts in this series, you can check them out below: Big Lead Mistake #1 Big Lead...
Big Lead Mistake #3: How “Ron Burgundy Syndrome” Screws Up Your Leads
Good morning! This blog post is being sent a bit later than usual… Mostly because I ended up leaving my car at the Las Vegas Strip last night… And had to Uber back this morning to get it. I HATE doing the morning “Uber ride of shame”… But I’m pretty sure I’d hate...
The Power of Skin In the Game
Some of you may know that my wife, Laura, has been working on a skincare brand called Eden Beauty. During her first six months, she hardly made any sales… But over the last month, she’s been making several sales a day. What’s the big difference been? Skin in the game....
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