Advice to a Young Copywriter
A few months ago I got a message from an aspiring copywriter asking if I had any advice for him. I asked him where he’s at currently with his career. He replied that he was broke, living in his parents’ basement, and wanting to get out of the gutter. He told me he’d...
Default Modes: On Maximizing Pleasure Vs. Minimizing Pain
Last summer around this time, I was house shopping… And one of my favorite houses had these massive, floor-to-ceiling windows. I loved this: the windows allowed for natural light to flood in throughout the house… And from the moment I walked through the front door and...
Do You Use An Outline When Writing Long Form Sales Copy?
As some of you may have seen from my talks, I have a fairly detailed sales letter outline. It’s not perfect, but it does cover all the major sections of a long-form letter, and it further breaks down those sections into little pieces. What I like about it is that: 👇...
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