Stefan Georgi
On Writing Killer Fascination Bullets

On Writing Killer Fascination Bullets

Dec 19, 2019

One of the biggest “jumps” I made as a copywriter came from a single PDF. It was a copy of the Screaming Eagle newsletter, published by Clayton Makepeace and Tony Flores. The topic was “21 Bullet Secrets That Ignite The Selling Power Of Your Copy.” As the name would...
Do You Use An Outline When Writing Long Form Sales Copy?

Do You Use An Outline When Writing Long Form Sales Copy?

May 17, 2019

As some of you may have seen from my talks, I have a fairly detailed sales letter outline. It’s not perfect, but it does cover all the major sections of a long-form letter, and it further breaks down those sections into little pieces. What I like about it is that: 👇...
How Studying Flemish Paintings Can Dramatically Improve Your Sales Copy

How Studying Flemish Paintings Can Dramatically Improve Your Sales Copy

May 15, 2019

Plus: Why The First Draft of A Sales Letter Is A Lot Like A Fatty Cut of Steak… The Best Piece Of Copywriting Advice I Ever Got… How To Not Let Your Inner Critique Sabotage Your Writing Efforts… And A Lot more… One of the best pieces of copywriting advice I ever got...
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Stefan Georgi
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