A lot of you have heard me talking about the Unique Mechanism Behind the Problem (UMP)… Along with the Unique Mechanism Behind the Solution (UMS). ✅ The UMP explains the real reason the prospect has never solved their pain point before… And it does it by creating a...
A/B Test Win #1 For that new offer I have, the one that that paid for the PJ… We had a large mailer who asked us to alter the headline and lead, so it better matched their list demo. ✅ Specifically: Their list loves quizzes… The sales letter for our offer includes a...
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