Big Lead Mistake #4: Being An “Over-Explainer”
Good morning 🙂 Today’s blog post is Part 4 in my series on common mistakes writers make when crafting their leads [aka the intro to their sales copy]. If you missed my previous blog posts on this topic, you might want to go back and read them… Or, if you’re new to my...
Big Lead Mistake #3: How “Ron Burgundy Syndrome” Screws Up Your Leads
Good morning! This blog post is being sent a bit later than usual… Mostly because I ended up leaving my car at the Las Vegas Strip last night… And had to Uber back this morning to get it. I HATE doing the morning “Uber ride of shame”… But I’m pretty sure I’d hate...
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