Hey,
What I’m going to share inside this blog post will change at least one person’s life.
It could even change several hundred people’s lives…
But, it will all come down to who implements it vs. who ignores it.
I’m serious.
And here’s what this advice is: 👇
Stop quoting based on the value of your time…⛔
And start quoting based on the value your work creates for the client.
This might sound simple, but it’s not.
It can lead to a profound shift in your entire life.
And here’s why:
For most freelancers, 👨💻
When it comes time to provide a quote…
Their head is racing with thoughts about “I, I, I.”
“I really want this job.”
“I want to quote a higher fee, but what if they say no?”
“Can I get away with asking for $X, or is that too much?”
That’s the typically internal dialogue.
But the truth is, none of those questions are actually very important.
It’s not about you, or what your fees are…
It’s about the client, and what kind of ROI they can realize from hiring you.
So, you need to provide quotes based on the expected ROI for the client…
Not on what you think your time is worth (especially since people almost always undervalue themselves).
So, let me give you two examples here:
Example #1.
On the final night of our Copy Accelerator event, we had a big party in a mansion close to the Vegas Strip.
During the party, I was talking with one of our members who’s a freelance copywriter…
And he was saying how he was going to rewrite some leads for a business owner who is also in the mastermind.
He asked how much he should charge…
And I told him at least $5k.
When I said that, his eyes popped…
And he told me he was planning to charge $2k or maybe $3k at most.
“You don’t think $5k is too much?” he asked…
Nope, not at all…
And here’s why:
The client he’s going to be writing for does between $20MM and $30MM a year in revenue.
They know how to scale offers and they’re pretty dialed in…
So, if they get a new lead that doubles conversions…
It’s probably worth at least $1MM to the client…
Possibly as much as $10MM.
And the client’s not dumb, they realize this…
So when a copywriter asks them to pay $5k in exchange for a chance at $1MM… or maybe even $10MM…
The client’s going to take that chance every time.
Make sense?
See, the thing is, the copywriter was thinking about this in terms of his self-worth…
Mixed with his own insecurities…
And then adding a dash of self-limiting beliefs…
All of which led to him wanting to undercharge dramatically.
But, if he can just get past all of that stuff…
And focus on the ROI he can bring to the client…
He’ll realize that even $5k is probably too little to charge.
Along a similar vein, I was recently talking to a young, super talented writer…
Who was asking me how much he should charge to do emails for a new client.
This new client does over $100MM per year in revenue…
And they want 50 emails a month from the writer…
So, I told him he should charge $200 per email.
Obviously if we do the math, that’s $10k a month…
Which would create a great baseline of consistent, predictable cash flow for the writer…
Plus, since it takes him no more than an hour to write each email…
His effective hourly rate just became $200 an hour.
And, at that rate…
He’s now making 5 figures a month doing 50 hours of work…
Which is pretty solid when you consider there are about 160 “work hours” in each month (40 hours a week X four weeks in a month)…
And, extra awesome when you throw in the fact that this writer is barely old enough to buy drinks at the bar.
He was shocked!
It was hard for him to fathom that someone would pay him $200 per email…
Let alone that he could make $10k a month while only working one week.
On the one hand, I actually do get it…
Because again, understanding that this is possible does require a big mindset shift…
But the writer needs to understand that it’s also entirely possible:
There are tons of people out there making a whole lot more than $10k a month…
And they’re doing it while working a whole lot less than 50 hours each month, too.
“Crazy,” but true.
And so, what this young writer needs to do…
Is to stop thinking about himself and what he, or his time, are worth…
And instead, think about the client, and what their ROI will be.
Like I said, the client does over $100MM a year in sales…
So obviously, they’re very good at scaling offers…
And if one single email that the copywriter does for them is successful…
It’ll gross at least $1MM in the next few months…
Probably a lot more.
Just like in the first example, the client knows this.
So, if you ask them to spend $10k…
And in return, they get not just one chance at $1MM…
But FIFTY chances PER MONTH…
That’s a pretty big no brainer for them, right?
Hopefully this makes sense.
Understanding the concept inside this blog can change your life forever.
It’ll enable you to charge dramatically higher fees than you are right now…
Because you’ll no longer be worrying about the value of your time.
Instead, you’ll be thinking about the value you’re bringing to your clients.
It’s a subtle, but massive difference.
And I hope you take this advice to heart.
– SPG
P.S. If you know someone who would find value in posts like this one, feel free to share. Also, they can apply to join my list using this link here.